Developing a Business Idea for the Creative Industries

Wednesday 1st May : 9:30 – 16:30

Everyone loves the arts and creative industries – yet many cultural sector organisations struggle to make ends meet. To succeed, creative organisations must create products and services that strongly appeal to their audiences. At this one-day workshop, you’ll learn how to help creative organisations do this.

Using the Business Model Canvas to analyse The Whitworth’s existing operations you will identify:

• Their audiences
• The value they deliver to those audiences
• How they generate income from that value
• How they create that value in the organisation

Participants will then work in small teams to brainstorm ways the partner organisation could use their underutilised assets to innovate and create new opportunities.

Key Learning

By attending this workshop, participants will be given a toolkit that they can use in a variety of scenarios, including:

• Preparing a placement application
• Working as a consultant for an organisation
• Understanding how to deliver impact
• Understanding stakeholders and audiences
• Communicating with influence

This workshop will be interactive and will involve working on activities in small groups.